What's our story ?
Sanu means gold in Bamanankan, a reminder that our stories are treasures, shining brightly and deeply valued, just like the continent we call home.
Who are we ?
Sanu is more than just a creative agency; we are a movement dedicated to reclaiming and celebrating the true narrative of Africa. Born from a passion for storytelling and a deep respect for the continent’s rich heritage, Sanu weaves together the voices, histories, and cultures of Africa into a vibrant tapestry that resonates far beyond its borders.
What we do ?
At Sanu, we specialize in bringing African stories to life. Through our tailored creative services, we help craft compelling narratives for films, books, and digital media. Our expertise in storytelling, content creation, and strategic communication ensures that your ideas resonate with audiences and reflect the true essence of Africa. Whether you're looking to tell a powerful story or amplify your brand’s message, Sanu is your partner in showcasing Africa’s vibrant cultural heritage.
Our Vision & Goals
Our vision is clear: to reshape the narrative of Africa by telling stories that are authentic, powerful, and true to the continent’s spirit. We aim to be the leading platform for African voices, fostering a deeper understanding and appreciation of Africa’s diverse cultures and histories. Our goal is to empower individuals, businesses, and communities to take ownership of Africa’s story and contribute to its ongoing legacy.
The Magazine
A unique publication, just like you !
At the heart of Sanu lies our digital magazine, a beacon of African culture and stories that resonate across the continent. We created this magazine to make African culture accessible to everyone, and we do it in the most effective way possible—through WhatsApp, the most widely used social network in Africa.
With over 200 million active users and an 85% open rate, our magazine reaches people directly in their daily lives, ensuring that the richness of African culture is shared far and wide.
But it's more than just a publication. Our magazine is powered by a network of journalists and correspondents from nearly every African country, ensuring that the stories we tell come straight from the source. It's a bilingual platform, French and English, reflecting the linguistic diversity of our continent, and it serves as a starting point for anyone looking to engage with African culture.
For businesses and organizations, this magazine represents an incredible opportunity. By partnering with Sanu, you can showcase your products and services to a broad, engaged audience across the entire continent. You’ll gain unparalleled visibility and the chance to align your brand with a media outlet that is authentic, trusted, and deeply connected to its readers. Join us, and let’s share your story with Africa.
Our team
Jérôme
Louis
Fabien
Camille
A word from the founder...
She talks a lot, but in reality she is very shy ! However we know, that passion is her word.
Meriyem KOKAINA
"Every generation must, out of relative obscurity, discover its mission, fulfill it, or betray it."
This quote from Frantz Fanon has always spoken to me, but it wasn’t until I started reading African authors that its meaning truly hit home. I realized how undervalued our narratives were, overshadowed by external voices that claimed to be the ultimate truth. This awakening made it clear to me that reclaiming our history is not just about the past—it’s about consciously shaping our future, rooted in a deep understanding of who we are and what we must protect to build the Africa we deserve.
Having worked in the media industry, I saw firsthand how few platforms truly give space to stories told by Africans, for Africans. That’s why I created Sanu—a platform that reflects our creativity, resonates with how we consume information, and helps us connect with one another across the continent. My goal is to build a media space that unites us, where our cultures are celebrated, and where we can forge an integrated Africa through the power of our shared stories. Join me on this journey to shape the future of Africa, together.
